Franklin &  Marshall College Library

ART 270: The History of Fashion

People in their natural habitat

People-watching in large venues can be an excellent way to spot fashion trends. Park City can be a decent venue. 30th Street Station in Philadelphia can be a better place to see a wider range of people and dress. There are also printed sources that may generate ideas about fashion and dress...
Life (magazine)
We have V.1-72 (1936-72) Bound, None published (1973-Jan. 1978), N.S.V.1-23 (1978/2000) Bound
Good resource to flip through, depiction of people in advertising and stories. It can be fun to pick birth dates, high school graduation dates, and see what people were wearing.

Chronicle of America
Ref E 174.5 .C47 1995
Another flip-through sources to see what people were wearing at particular time periods.

St. James Encyclopedia of Popular Culture
Ref E 169.1 .S764

What are people selling? How popular are the particular items? Can you spot any trends by what is currently popular?

Yahoo/Fashion and Beauty
A wide range of fashion, fashion history and costuming, as organized by Yahoo.

A powerful search engine for images, but the search is determined by what was used for file name. Managing files sizes may be an issue.

Fashion in the media, fashion terms

Fashion is often defined by what we see in the media; movies, music, and photography. Below are a few items from the Reference Room. You may find other items by conducting a keyword search in the Library Catalog or in the MUCH larger WorldCat. Try fashion history as a subject search. Most items tend to be in the GT500 and the TT500 call number ranges.
The Encyclopedia of Fashion
Ref GT 507 .O53 1986

The Historical Encyclopedia of Costumes
Ref GT 510 .R3313 1988
This is a fun volume to flip through, and see where style and fashion may have originated.

The Story of Rock 'n' Roll
Ref ML 3534 .S76 1995

International Dictionary of Films and Filmmakers: Actors and Actresses
Ref PN 1997.8 .E58 1990 v.3

Contemporary Photographers
Ref TR 139 .C664 1995
It may be useful to research a photographer who has focused on a geographic region or a particular time period.

The Guide to Historic Costume
Ref TT 503 .B33 1995

Contemporary Fashion
Ref TT 505 .A1 C66 2002

The St. James Fashion Encyclopedia
Ref TT 505 .A1 S7 1997

General online resources, good for current and popular information

Lexis Nexis
Try News > Guided News Search > General News > Select - Major Newspapers. Good resource for fashion reviews over the last dozen years.

New York Times
The New York Times (Sep 18, 1851 - Dec 31, 2001, full-text) offers full page and article images with searchable full text back to the first issue. The collection includes digital reproductions providing access to every page from every available issue.

Readers' Guide Full Text
Indexes over 200 popular U.S. general interest periodicals. Covers 1983 to the present. Try a search for clothing and dress in the subject field. There is enough material that you could narrow the search to items held by F&M.

Readers' Guide Retrospective
Comprehensive indexing of 500 of the most popular general-interest periodicals published in the United States and reflects the history of 20th century America. The complete database covers the years 1890 through 1982.

The business of marketing fashion

Old Navy
Does a retailer like Old Navy reflect fashion trends or create the demand for fashion.

International Directory of Company Histories
Ref HD 2721 .D36

Encyclopedia of Major Marketing Campaigns
Ref HF 5837 .E33 2000

Major Marketing Campaigns Annual
Ref HF 5837 .M35 1998

Business Full Text, Wilson
Indexes more than 300 international English-language business magazines covering accounting, finance, management, and small business. Covers January 1986 to the present. Try a search for clothing industry and marketing in the subject field.

Last updated: 4/8/04, ag contact Andy Gulati for assistance, 291-4261