ART 181/STS 181: Automobile Culture
A few questions...
What cars do you like and why?
When it comes to cars and SUV's, is bigger necessary better?
How many people are really driving their SUV's offroad?
What are some of the marketing ploys auto-makers use to influence your buying decision?
Can an auto-maker influence or create culture..... VW? Saturn?
Would you buy an electric car, or a hybrid if the price were reasonable, why or why not?
Would your buying decision be influenced by safety issues, or power, or color, or style?
Are there gender and age issues related to automobiles and driving?
What is "road rage"? Are the levels of rage increasing, or, are we just more aware?
How do cars define our identities, our freedom?
What do you think about people who can't affort a car, or have had their licenses revoked?
Will escalating gas prices effect our car purchases, our driving habits?
What happens to a city when an auto-manufacturer decides to close its factories?
See "Roger & Me", below.
Advertising Age - periodical (1972-present)
on microfilm, current issues in Periodical Reading Room. Excellent source for current advertising
trends and information
Business Week - periodical (1929-present) Bound
current issues in Periodical Reading Room. Information on current health and trends in business and
Major marketing campaigns annual
Ref HF5837 .M35
Standard & Poor's Industry Surveys - quarterly
Ref HC 28 .S7
Covers recent developments within an industry and highlights the performance of the major
companies; some statistical data is provided,
Value Line - weekly
Ref Desk HG 4501 .V26
Arranged by industry groupings; includes an overview of the industry as well as individual
International Directory of Company Histories
Ref HD2721 .D36
Multi-volume set, detailing the history of many publically-owned companies.
REF E 169.12
Capsulation of major events in 10-year spans. Check for other chronologies in same library shelf area.
Roger & Me
ATS 571 - video
Documentary about Flint, Michigan native Michael Moore and his efforts to meet with General Motors'
president Roger Smith in order to persuade the executive to visit Flint, a city which is
economically depressed due to the closure of a General Motors plant.
Last updated: 9/18/00 ag,
contact Andy Gulati for assistance, 291-4261
Do auto manufacturers advertise differently on the web? What sort of target market do you think
they are after? Do you think a promotion such at the New Beetle, in the "vapor" color, has a chance of
Reasonably objective auto reviews, new and used car prices, and bulletin boards for almost every
make and model. Take a look at a bulletin board for cars you wish to investigate. What are people
saying about your choice?
AMAZING website, top 10 commercials, all viewable. There may be a
few auto commericials here, amongst all the beer commericials!
Full text newspapers and journals. Good source for auto reviews and present-day auto culture
Readers' Guide Full Text
Indexes over 200 popular U.S. general interest periodicals. Covers 1983 to the present. Good
index for Car & Driver type journals.
Business Full Text (Wilson)
Indexes more than 300 international English-language business magazines covering accounting, finance,
management, and small business. Covers January 1986 to the present. Good index to track
automotive business trends, successes and failures.
Access to college book collection. Information about American popular culture can be found here.